Business Logo Stickers - 5 Design Tips

A good promotional sticker for your business or company starts with a good logo. But, having a good logo does not guarantee a strong, identity building promo sticker. There are many factors to consider when transferring your logo to a custom sticker product that best represents and advertises your business or organization. Here are 5 things our designers at Websticker.com consider when preparing logos for custom stickers, decals and labels.

Custom logo, die cut business card sticker

1. Where will the completed logo stickers ideally be applied and how long do they need to stay there? Is the logo for application to a particular product? Cars? Laptops? Shipping boxes? Cell phones? Walls? Gas Pumps? Clothing? Is sticker for a temporary promotion or a long term outdoor labeling and signage?

The answer to this question will help determine the best material, print method and size of the completed logo sticker.

2. How will the logo sticker be distributed? Will the sticker be handed out at trade shows? Sold in stores? Hung as a hangtag on products? Mailed in an envelope with other materials? Or, already be applied to bags, boxes, or products when people receive them?

The answer to this question will help determine size, style and if any added features such as hole punching, shrink wrapping, face slitting, etc. are needed.

3. What other information is needed on the sticker besides the logo? Will the logo stand alone on the sticker or will there also be a URL, slogan or other info? Will there be a coupon, ad or information on the back of the sticker? Will there be multiple stickers grouped on one sheet?

The answers here will again help determine optimal size, shape and style of the sticker and if a special die is needed?

4. Based on the specific logo and answers to above questions, what is the best size, shape and printing method for the sticker? Does the logo fit well in a Websticker stock size/shape? Would the logo sticker work better with or require a custom die cut? Does the logo work on white vinyl or would a clear polyester, brushed chrome, paper or other material be better? Depending on the number of colors and required outdoor lifespan, should the stickers be printed digitally, screen, offset, or flexographically printed?

Answers to these questions will determine the ideal product at the best possible price for specific client needs on each sticker project.

5. What can we adjust or change graphically to improve the overall power and look of the sticker design? Would adding a border help frame the logo? Would changing the color scheme or reversing out logo on solid colored background have more impact? Would using a different material or background colors add perceived value? Is design cluttered? Is everything legible and the most important elements "pop"? 

Answering these questions and exploring alternative design/layout options will ensure the final printed sticker meets all needs and is the best identity building marketing tool possible.

At Websticker.com we work closely with clients to answer questions, fine tune designs and review options. We specialize in outdoor quality, identity building logo stickers – your stickers should build awareness, strengthen connections, and encourage word-of-mouth marketing. Our slogan summarizes our mission and hopefully reflects our much deeper desire to personally help each client stand out in the crowd, so remember...  Websticker.com - when you want your name to stick.