I love a good story about someone having a good idea and starting a new business. Especially when stickers and kids are involved.
This story has it all; young boy has creative idea for enhancing his Lego creations - entrepreneurial family kicks into gear designing, selling and marketing.
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Greyson MacLean
Photo: Angela Peterson |
The product is called BrickStix and they are sheets of static decals that can be applied (and removed and reused) on Lego blocks. I wouldn't call this an "invention", but it is a creative new application for an existing product. And we are reminded that there is plenty of inventive uses and potential business ideas using stickers and decals. I've blogged (negatively)
about static stickers before - but in this case static stickers were the perfect product solution for what appeared (to an 11 year old) to be an obvious problem.
Read the whole article from the Journal Sentinal
Here.
Stickers have endless applications - promotional, instructional, product etc. I love it that they were the medium that launched this child's success!
ReplyDeleteAccording to the article, the boy inventor, Greyson, started making his own decals on paper and taping them to the bricks, but he dreamt of better solutions. Greyson's mom, Amy, stumbled on the solution when she bought a new pair of sunglasses. She peeled the cling decal off a lens and asked her son to go down to the playroom and get a Lego. The two tried the cling decal on the Lego, then on other brands of bricks. Soon Amy MacLean was buying different materials and they were testing their Stix's durability in the freezer and on Greyson's goalie mask during hockey games.